Letterhead Stationery: Laser-Safe Thermography
June 15th, 2012 by admin
To give your business cards and business stationary a stand-out, polished look, consider laser-safe thermography. Be careful when ordering, though – not all thermography is created equal.
Thermography is a printing process that produces raised letters and images on your cards and letterheads. In a nutshell, a fine, resinous powder is added to the wet ink after it hits the paper, then heated to dry and set the mixture in its trademark raised texture. It looks similar to engraving, but is less expensive and doesn’t leave an impression on the reverse side.
The result is a card or letterhead with a rich, polished look. There’s one drawback, however. If you run a thermographic letterhead through a laser printer or copier, the heat produced by these machines can melt and smear the ink, not only ruining the paper, but also leaving you with a bill to clean up your expensive machine.
Laser-safe thermography adds one step to prevent the meltdown. After the normal thermographic process is complete, the printed pieces are sent through a second heat chamber that applies ultra-violet light. This extra curing process makes it safe to run your letterhead stationery and envelopes through your printers and copiers without worrying you’ll end up with a mess on your hands.
With laser-safe thermography, you aren’t limited to traditional black ink. All kinds of unique color and textural effects can be easily achieved, depending on the type of powder selected:
- Ultra-fine, for use in printing very thin lines
- Gloss, semi-gloss, and matte
- Four-color printing for complex graphics and photographs
Selecting from a range of powder grades can vary the texture of the print from ultra smooth to a sandy texture. In general, the smaller the font, the finer the powder needs to be. The possibilities are endless – and less expensive than traditional engraving.